A historic record for foreign manufacturers in Samsung’s home turf.
Historically, Samsung has dominated South Korea, largely due to geographic advantages, but Apple’s gains now threaten the #1 spot. Apple is the first foreign smartphone company ever to surpass 20% marketshare in the region, taking the number 2 spot. Samsung’s marketshare fell from 60% in November to 46% and (now third-place) South Korean LG Electronics fell to 14%.
“No foreign brand has gone beyond the 20% market share mark in the history of Korea’s smartphone industry,” said Tom Kang, research director for mobile devices at Counterpoint. “It has always been dominated by the global smartphone leader, Samsung. But iPhone 6 and 6 Plus have made a difference here, denting the competition’s phablet sales.”
Apple is also seeing success in Japan, rising from ~20% to >50% marketshare on the back of the iPhone 6 and 6 Plus launches. Apple also attained third place in China, behind Xiaomi and Lenovo.