Friday, January 23, 2015

Apple captured 50% of U.S. mobile phone activations in Q4, Demand Stays Strong

Both analysts and metrics are suggesting Apple will report record-breaking iPhone sales for the just-ended December 2014 calendar quarter, and new data released today by Consumer Intelligence Research Partners reveals the Cupertino company may have set a high bar against its competitors, grabbing half of all phone activations in the United States.

One out of every two mobile phones activated in the U.S. from Oct. 1 to Dec. 31 were iPhones, according to a Consumer Intelligence Research Partners survey of 500 buyers. Second-place Samsung took 26 percent of the market, with fellow South Korean firm LG in third place at 11 percent.

Apple's share was up significantly from the 28 percent the company booked in the prior quarter. CIRP attributes the jump to consumers who were waiting for the iPhone 6 release before purchasing a new device, a pattern that has repeated itself throughout the iPhone's life. 

Samsung, in comparison, dropped 5 percent sequentially. LG was up 8 percent in the same period.

"By every measure, Apple's 2014 phone launch was a success," CIRP cofounder Josh Lowitz said in a releae. "iPhones drew from loyal Apple customers, with 86% of buyers upgrading from an older iPhone. Samsung and LG saw far lower loyalty rates, with 25% of Samsung owners and 18% of LG owners who activated a phone in the quarter switching to an iPhone."

Read more on AppleInsider: